From the Ashes to History: Five Years with Macclesfield FC
Some partnerships are about logos on shirts or names on websites.
Others are about belief, trust, and backing something when it really matters.
Our relationship with Macclesfield FC has always been the latter.
Over the last five years, we’ve been proud to support a club with a remarkable story — one that started in the ashes of a footballing collapse and has since delivered one of the most eye-catching results in English football.
Born from the Fall of Macclesfield Town
When Macclesfield Town FC sadly folded, it left a void in the town — not just in footballing terms, but in community spirit.
Out of that heartbreak came Macclesfield FC: a phoenix club built on determination, transparency, and a commitment to doing things the right way. From the outside, it was clear this wasn’t just about surviving — it was about rebuilding something sustainable.
That ethos aligned perfectly with how we operate at Key & Eagle Digital Media.
Backing the Club When It Needed It Most
Early on, Macclesfield FC found itself in a difficult but familiar position for many grassroots and semi-professional clubs: limited resources, big ambitions, and a growing audience that needed serving properly online.
That’s where we stepped in.
We made the decision to:
- Build their website and app completely free of charge, ensuring fans, players, and partners had a reliable digital home
- Provide social media support and guidance, helping the club communicate clearly and consistently
- Offer ongoing digital advice, from content planning to platform best practice
It wasn’t about invoices or quick wins. It was about giving the club the tools it needed to stabilise, grow, and focus on football.
Watching the Story Unfold
Fast forward five years, and what a journey it’s been.
Promotions. Momentum. Growing crowds. A club that once had everything taken away now thriving again — step by step, season by season.
And then came that moment.
Macclesfield FC beating Crystal Palace, the reigning FA Cup holders, in one of the most extraordinary results in recent memory.
A full 117 places between the two clubs in the football pyramid — and yet, on the pitch, none of that mattered.
It was a reminder of why football stories like this still stop people in their tracks.
What the Partnership Has Meant for Key & Eagle
From a business perspective, this partnership has been hugely rewarding — not just emotionally, but strategically too.
Supporting Macclesfield FC has given us:
- Brand exposure to a passionate, engaged fanbase
- Credibility within the sports sector
- Real-world proof of our commitment to long-term partnerships
- Opportunities to demonstrate our expertise under pressure
But more importantly, it’s shown what happens when digital support is done properly.
A strong website. Clear communication. Consistent messaging. These things matter — especially for clubs balancing community, competition, and commercial realities.
Digital Foundations Matter in Football Too
Football clubs today are brands, media outlets, and community hubs all rolled into one. Having solid digital foundations isn’t a “nice to have” — it’s essential.
Our work with Macclesfield FC reinforced that:
- Fans expect clarity and reliability online
- Sponsors expect professionalism
- Clubs need platforms they can trust
By removing digital headaches early on, the club could focus on what mattered most: building something special on and off the pitch.
Why We Continue to Back Stories Like This
At Key & Eagle Digital Media, we’re passionate about working with organisations that care about what they’re building — whether that’s an SME, a startup, or a football club fighting its way back.
Macclesfield FC is proof that:
- Doing things the right way still matters
- Community-focused organisations can thrive
- The right support, at the right time, can make a real difference
We’re incredibly proud to have played a small part in a very big story.
Looking Ahead
As Macclesfield FC continues its journey, we’ll be cheering them on — just as we have from the start.
And for us, it’s a reminder of why we do what we do: helping organisations build strong digital foundations so they’re ready when opportunity knocks.
Sometimes, that opportunity comes in the form of history.
Photo Credit – Sky Sports
