Key & Eagle Digital are absolutely delighted to reveal to you the fresh and bold new-look for the Blackburn Hawks Ice Hockey Club!

At the end of July, the Hawks new owners & management team tasked Key & Eagle to re-brand one of the most iconic ice hockey teams in the UK. This would include a modernised version of the iconic Hawks logo, carrying over the same colours to pay respect to Blackburn Hawks’ history, and a new version of the classic “B” held by a hawk’s claw logo.

Over 100 hours of development went into the rebrand project, including 20 rejected designs, all so we could find the perfect fit for the Hawks to portray going forward… and the Hawks along with Key & Eagle couldn’t be more pleased with the results!

Blackburn Hawks Co-Owner Carl Everitt made the following statement:

‘As part of our plan to bring supporters, players and sponsors a match-night experience deserving of recommendation, our focus on the right brand image was vital. After lots of thoughts, ideas and feedback, Graham & I, along with the Hawks Management Team are delighted to bring you today’s exciting brand relaunch, which includes our fantastic new logo that respects the history of the club, whilst bringing us into the 21st century.

When starting the brand relaunch, which was to include the new logo, I was very conscious of doing our beloved club justice and not in any way disrespecting the past, therefore it was vital that we captured the DNA of our club in everything that we aimed to deliver. When I sat down with Tiaan and his team at Key & Eagle, I explained that our brand relaunch must represent the following characteristics of the Blackburn Hawks Family:

Courage, Character, Fearless, Hardworking, Committed, Competent, Passionate

I’m delighted to stay that I’m more than thrilled with the results so far, and truly believe that Key & Eagle have delivered the vision Graham & I had, and I would like to thank them for all their hard work and dedication in creating something better than we ever thought was possible!”

Along with the new logo, Key & Eagle also launched a brand new Website for the cluband we will shortly be launching the HawksApp & HawksStore, where you can purchase many things including our 2020/21 replica Jerseys and other official Hawks merchandise. 

Tiaan Kruger, Key & Eagle Digital Media’s owner, commented: 

“We’re thrilled with the outcome of the rebrand for the Blackburn Hawks. When Carl & Graham approached us, we were excited to help usher in the #NewEra of Hawks hockey. The result, is a bold approach to branding, something the Hawks management team were keen to keep too”

Nigil George, the senior designer for Key & Eagle who was tasked with the rebrand added: 

“The Hawks were the first ice hockey team I’ve ever had to do a rebrand for. I’ve worked on cricket, rugby and even football rebrand projects before, but when going through the history of the team and looking at what elements we could use, it was clear this is rebrand had to be perfect – as respect to the clearly loyal and passionate fans the club has. I hope the fans love the rebrand as much as I, the Hawks management and the K&E staff do!”

Are your club considering a rebrand or a new website? Why not contact us today to discuss your needs & see if we can unlock your potential and let it soar!