The importance of visual marketing.

The importance of visual marketing.

I know we’re told to never judge a book by it’s cover, but let’s face it, we do. Although this sentiment should be applied to many aspects of life, it shouldn’t when it comes to your digital marketing. When organising a marketing campaign, one of the most important...
The importance of fresh content.

The importance of fresh content.

It’s easy to become overwhelmed in the world of digital marketing. With so many things to consider in terms of your marketing plan, certain aspects can fall down the pecking order. A regular downfall of businesses is their inability to frequently update their website....
Podcasts as a marketing tool.

Podcasts as a marketing tool.

Podcasts are fast becoming the go to when it comes to finding information and seeking entertainment. With almost five billion people owning a mobile device, podcasts are becoming the new norm in the modern world. Due to their increase in popularity, businesses should...